How many ads have you scrolled past today? Probably more than you can count.
Now, try to remember one of those ads. If you can recall it, I’ll bet that ad had a story that resonated with you, right? That’s the power of personal branding at work. Studies show that it takes 5-7 impressions for someone to remember your brand, so consistent, engaging content is key.
People are instinctively drawn to personal stories, struggles, and triumphs. Find ways to share yours in your marketing and branding, and you’ll build stronger bonds with your audience. Your brand is not just your business; it’s you. Clients who see your authentic self behind the logo are more likely to connect, trust, and choose your services over competitors.
The trust factor
Here’s a statistic that might surprise you: 58% of Americans would rather pay more for services from an individual with a strong personal brand than a big corporation. Why? Because they trust you, the person behind the name.
Modern consumers spend time researching online before trusting someone with their business. A strong online presence with positive reviews and testimonials establishes you as a reputable professional. Even company executives can benefit from this marketing strategy since a strong personal brand boosts consumer trust in an entire company (82%).
Leverage digital platforms
With so many social media platforms on offer, knowing where to focus your branding efforts is important. Choose platforms that align with your strengths but focus on building a presence where your target audience engages most.
- YouTube: YouTube is your long-form content hero. Perfect for educational, authentic videos that build trust and connection. Its popularity continues to rise, particularly among older demographics, making it a key tool for health insurance professionals.
- Facebook: Ideal for paid ads and community building. Facebook is your paid advertising and community-building powerhouse.
- Instagram: Perfect for short-form, visual content like reels that showcase your authenticity and team culture– stories humanize your brand.
Some might think: “This sounds great, but building a brand takes time and effort!”
That’s true, but don’t let that intimidate you. Here are some key tactics to get started:
- Be yourself: Ditch the overly polished scripts. People want to connect with the real you. Try to maintain a conversational and genuine tone of voice in your branding.
- Consistency is key: Regularly posting content builds trust and keeps your audience engaged.
- Feel the feels: Share stories that resonate. Laughter, inspiration, helpful tips – evoke emotions to create a stronger connection between your message and your audience.
- Social proof is power: Encourage reviews and testimonials on Google My Business and social media.
Look for inspiration
A great way to start rebranding is to look at other companies that have already perfected their branding strategy. In the insurance world, look no further than Medicare Bob as an example of excellent personal branding. Robert Bache’s consistent, authentic YouTube content and targeted Facebook ads helped his brand stand out in a crowded market and propelled his business by emphasizing his personal voice and perspective. It’s a testament to the power of connection over corporate identity.
Refresh & reignite your brand
2025 is the year to leverage digital marketing and personal branding. Start small, stay consistent, and focus on building trust with authenticity and emotional content. Platforms like YouTube, Facebook, and Instagram offer incredible opportunities to connect, engage, and build a loyal following.
So, are you ready to rebrand, refresh, and reignite your insurance career? Your brand is your legacy—start building it today.
As seen on A&A: https://agentandadvisor.com/jbarker/how-to-build-a-better-brand-strategy-for-2025/